Our Origins

Anirudh (our Founder) knows only too well about acne issues. Like (probably) all of us, he recalls his struggle with acne dating back to when he was 14. Not surprisingly, the commonplace advice on acne and skin from peers, friends and family did little to fix the issue, though it did add a new problem - damaged skin barrier.

Unfortunately, fixing the skin barrier is not as easy as fixing yourself a cup of tea. The hunt to find the right product for the damaged skin barrier is Put Simply’s origin story (all superheroes have one!).

That’s why we created skincare that supports, not sensitises the skin. We prioritize the creation of good products that (are good for and kind to) your skin barrier, targeting the underlying (the root) causes of your skin concerns and helping you own a routine that you can stick to, consistently.

Rooted in Nature, Powered by Science, India’s first skincare brand that’s good for the skin barrier.